iVideoSmart Partners With GMA New Media to Improve Engagement and Monetisation

By March 27, 2018 No Comments
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Singapore, 28th of March 2018– Homegrown SG:D Accredited company, iVideoSmart Pte Ltd (“iVideoSmart”), announced its partnership with GMA New Media, Inc. (GMA NMI), a subsidiary wholly owned by GMA Network, to help improve video services on the GMA News site.
”There is a clear demand for more video content in GMA’s websites, and this partnership with iVideoSmart boosts our capability to be more responsive to consumer needs. This dovetails perfectly with our efforts to strengthen GMA’s online footprint not just locally but globally as well, and is without doubt a forceful means to deepen consumer engagement with the GMA brand as a leading provider of premium content,” said Judd Gallares, President and Chief Operating Officer of GMA NMI said of the venture.
iVideoSmart developed the world’s first video business in a box, that aims to help content owners better monetise their IP with a wide range of video solutions for native ad units. Using its proprietary AI-enabled platform, they aim to provide more relevant contextual videos supported by innovative and user-friendly ad formats.
iVideoSmart will also help GMA expanding its video offering and increase video inventory by generating video views from page views, matchmaking the page content with organic videos from the its content exchange.
Sze Chin Lee, Chief Operation Officer added “most of big data offerings in the market, including the largest digital platforms, aims at user profiling. We differentiate ourselves by framing the big data opportunity from the content angle, and by profiling content in a scale we believe can unlock most of the value in the media industry.”
Lastly, iVideoSmart will provide GMA the ability to serve dynamically inserted ads into live streams giving them the opportunity to monetize in real time.
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About GMA New Media Inc.
GMA New Media Inc is a wholly-owned subsidiary of the GMA Digital Network (Philippines) that serves as its digital media and technology arm, and future-proofing agent. It aims at fueling and accelerating the Philippines’ digital transformation.
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